Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Crescent City Farmers Market Contributes $12.59 Million to Local Economy
We are pleased to share human, social, and financial impact findings conducted using our signature measurement tools.
According to the 2017 SEED report, the three year-round, weekly Crescent City Farmers Markets produce a combined economic impact of $12.59 million upon their vendors, host neighborhoods, and the surrounding region. The Crescent City Farmers Market's three year-round locations attract 132,396 visits from shoppers over a year. This results in gross combined receipts of $7.86 million. SEED also reports that 32 percent of Market shoppers spend money at nearby businesses resulting in $4.73 million in projected gross receipts and an annual contribution of $223,043 to local sales tax revenue.
USDA invests in farmers markets as institutions with a triple-bottom-line of impacts upon communities – financial, human, and social — via several programs. These investments appear to be bearing fruit: USDA reports that as of 2018 there are 8,719 farmers markets operating in the USA — as compared to 1,775 in 1994. Working with philanthropic support, we are developing a menu of evaluation tools to measure the impacts for a growing field of markets. We have piloted these tools in varied settings: From Brazil to Los Angeles, from Cleveland to Seattle. The reported impacts of the New Orleans Crescent City Farmers Markets can be downloaded below:
FEED (2012) for the Crescent City Farmers Market to measure its individual human capital impacts
NEED (2012) for the Crescent City Farmers Market to measure its social capital impacts
SEED (2017) for the Crescent City Farmers Market to measure its financial capital impacts
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.