Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Good Food Words
which stands for Women, Infants, and Children, is a special supplemental nutrition program of the U.S. Department of Agriculture, Food and Nutrition Service that serves pregnant women, new mothers, infants, and children up to the age of five by providing vouchers to purchase healthy foods, nutrition education, and healthcare referrals. Over 100,000 women and children benefit from the WIC program in Louisiana where vouchers can be used to purchase groceries in a grocery store. Market Umbrella has collaborated with Louisiana’s Department of Child and Family Services to link WIC with farmers markets statewide. Now families can use incentives, like the WIC Farmers Market Nutrition Program voucher, not only to stretch their food dollars, but also to access fresh food and produce at the Crescent City Farmers Market and other markets around the state. Another innovation is the Market Mommas Club where eligible mothers and mothers-to-be can receive up to $80 in market tokens for up to six months. Enroll here.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.