Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Good Food Concepts
Triple bottom line
or 3BL/TBL, refers to the social, ecological and economic bottom lines of any business, whether for-profit or non-profit. In a farmers market, a community meeting place (or third place) is created where food that is sustainably produced and travels fewer miles to get to the end consumer is purchased by the surrounding community directly from the producer, directly supporting the local economy by keeping food dollars circulating locally. It’s part of why it can feel so good to eat fresh, local food (and why we look forward to a more “normal” gathering space).
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.