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Ever wonder what’s ripe at the Crescent City Farmers Market this week? Who will be there? Who is cookin’? Sign up here for our popular electronic newsletter Market Morsels to learn recipes, market updates, and food preparation tips from our own vendors, chefs, and shoppers. It’s published each Monday so you can prepare to shop for the week!

Good Food Concepts

Pivot

Officially, it means the central point, pin, or shaft on which a mechanism turns or oscillates. For Crescent City Farmers Market and thousands of small businesses, farmers, food producers, and other farmers markets, it means a total overhaul of “normal” processes. When we tried the drive-thru market for the first time back in April, itself a radical departure from our normal operations, each vendor accepted orders and payment forms as they liked. With the long wait times customers experienced, and the incredible amount of time vendors had to spend receiving orders and processing payment, we knew there had to be a better way - so we introduced WhatsGood, an online farmers market platform to take orders and process payments. That first day the online order window opened, our vendors could see the orders coming in, and called us to ask us if there was something they should be doing, commenting that they had gotten days of their life back! We’re taking this opportunity to discover new and better ways to do things. To hear more about Market Umbrella’s COVID innovations, listen here for Poppy Tooker’s feature story on Louisiana Eats.

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About Us

Market UmbrellaMarket Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers MarketThe Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.