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Ever wonder what’s ripe at the Crescent City Farmers Market this week? Who will be there? Who is cookin’? Sign up here for our popular electronic newsletter Market Morsels to learn recipes, market updates, and food preparation tips from our own vendors, chefs, and shoppers. It’s published each Monday so you can prepare to shop for the week!

Market Mommas Club

Market Mommas Club is a breastfeeding incentive program open to lactating parents and parents-to-be who plan to breastfeed and are currently receiving or eligible for Louisiana Medicaid and/or WIC benefits.   

Market Mommas Club members attend a breastfeeding support group with NOLA Baby Cafe, Cafe au Lait, or Cafe con Leche. After enrollment through the Crescent City Farmers Market or their breastfeeding support group and attending the monthly support group, club members are then eligible to receive their incentive.

Members receive incentives each month for up to six months or until the program ends. These incentives are redeemable at all Crescent City Farmers Market locations. Interested in becoming a Market Momma? Fill out this interest form!

The current Market Mommas Club Cohort is wrapping up at the end of July 2024, and the last day to pick up incentives is Tuesday, July 30th, 2024.

Frequently Asked Questions: 

Who is eligible to participate?

Pregnant or breastfeeding persons eligible for WIC and/or Medicaid. Program participants can only participate in the program one time per baby. Program participants are only eligible to participate more than once if they newly pregnant or have a new baby.

How do I register?

Enrollment period will begin soon. Fill out this interest form and please stay tuned for more information.

Who are the breastfeeding support group partners?

Contact NOLA Baby Cafe, Cafe au Lait, or Cafe con Leche to find groups or classes that work best with your schedule.

How long can I receive this incentive?

Participants are eligible to be MMC members for up to 6 months.

How do I receive my incentive at the market?

  1. Attend a breastfeeding support group & be sure to sign in using the link provided!
  2. Visit the CCFM Welcome tent. 
  3. Let CCFM staff members know you are a Market Momma.
  4. Provide the email address that you registered in the program with.
  5. Receive a $60 incentive in CCFM tokens.
  6. Spend your tokens at the Crescent City Farmers Market.

What if I cannot make it to the market to redeem my incentive one month?


Can I participate/receive benefits from MMC, Market Match, and FMNP?

Yes! These programs are to support you in whatever way possible. Market tokens do not expire, therefore if you have more tokens than food needed, save them for another day. Click links for more information on FMNP and Market Match.

If you have questions regarding the program, please contact us at

About Us

Market UmbrellaMarket Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers MarketThe Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts 70+ local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.