Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Rules and Regulations
I. Application Process:
Prospective vendors must go through the following process to be eligible for a vendor for Crescent City Farmers Market: FILLING OUT AN APPLICATION DOES NOT MEAN THAT YOU WILL BE ASKED TO BE A VENDOR, THAT YOU ARE ELIGIBLE TO BE A VENDOR, OR THAT YOU ARE GUARANTEED TO BE A VENDOR.
II. Criteria For Acceptance As A Market Vendor:
Persons who produce food and agricultural products that are in compliance with Market Umbrella policies are eligible to participate in our markets. Not all persons who are in compliance with Market Umbrella policies are guaranteed to be accepted as a vendor.
All persons wishing to sell in the Crescent City Farmers Market must, prior to participation in the market, file an application and be approved by marketumbrella.org as described in Section I.
A) Definition of Vendor and Farm/Production Facility:
All products sold must be grown or produced by the vendor. We are a producer-only food market. "Vendor" shall be defined as the producer of goods sold. Produce grown or produced at a location not listed on the application is not eligible to be sold. The resale of items purchased by the vendor shall not be permitted. The market’s objective is to assist small entrepreneurs to break into the market, therefore vendors who already maintain retail operations in New Orleans are not invited to participate. Farmers may sell limited amounts of products from neighboring farms on a temporary basis after prior approval from marketumbrella.org.
The Vendors shall not be considered an employee or an agent for Market Umbrella. Market Umbrella shall not be considered an employer or an agent for the Vendors.
B) Permitted Items for Sale:
Items allowed for sale shall include raw vegetables and fruits; edible plants; eggs; honey; shelled peas and beans; cut, washed and unwashed, bagged vegetables; nuts; garlic; spices; grains; herbs; bedding plants; herbal vinegars, pastries, cookies, cakes, cheesecakes, chocolates, fruit syrups, jellies, jams, herbal and vegetable spreads, vegetarian focaccias and sandwiches, pies, stuffed breads, fresh pasta, fresh juice and cider; raw and frozen meats (beef, lamb, mutton, pork, goat); raw and frozen small poultry; raw and frozen game bird and rabbit; raw and frozen fin fish and seafood (crustaceans, fish, turtle, alligator); live seafood (shellfish, crustaceans, oysters); fluid milk and fresh dairy products; cheese; canned and pickled products; cured sausage and meat; fresh and frozen sausage, prepared frozen entrees and appetizers (vegetarian or containing beef, pork, goat, lamb, chicken, turkey and/or duck); fresh or frozen soups; fresh or frozen meat pies; canned, bottled or frozen meat stews; ready to eat foods including those containing meats. Non-Food value-added items (i.e., soaps, candles, personal care and household products) and crafts may be permitted at certain markets, at certain times of year, to a limited extent and only with market approval. Vendors are only permitted to sell items within their approved category/categories.
C) Categories of Products
Products in the Crescent City Farmers Market are reviewed and placed into one of five (5) categories. The numerical categories are organized by the level of consumer risk to contract a food-borne illness from eating food purchased at the market. Additionally, the market is pledged to achieve a balance of products, and always emphasizes fresh produce. All new vendors’ farms, production facilities, or boats will be visited for inspection prior to entering the market.
Category 1: Raw Agricultural Products
Products in Category 1 include foods that historically been identified as least likely sources of food-borne illness: raw vegetables and fruits; edible plants; eggs; honey; cut, washed and unwashed, bagged vegetables; nuts; garlic; grains; herbs; bedding plants. Market staff may seek verification from the appropriate Cooperative Extension Services to confirm that prospective/existing vendors are genuine growers.
Category 2: Value-Added Goods
Products in Category 2 have been identified as the source of few outbreaks of food-borne illness. They utilize two primary packaging formats: plastic bags or glass/plastic bottles and jars: breads and pastries, cookies, cakes, pies and candies; herbal vinegars, fruit syrups, jellies, jams, herbal and vegetable spreads; canned and pickled products, vegetarian items (i.e., sandwiches, tamales, pizza and fresh pasta); fresh juice and vegetable blends (i.e., juices and pestos), cider, and kombucha. Please inquire with market staff as to clarification about acceptable items.
Category 3: Proteins
Products in Category 3 have been the source of some food-borne illness. Some indeed are life threatening. Clean process, transportation, and storage environments are required: raw and frozen meats (beef, lamb, mutton, pork, goat); raw and frozen small poultry; raw and frozen game bird and rabbit; raw and frozen fin fish and seafood (crustaceans, fish, turtle, alligator); live seafood (shellfish, crustaceans, oysters); fluid milk and fresh dairy products; cheese; cured sausage and meat.
Category 4: Prepared and Value-Added Foods Containing Meat
Products in Category 4 include foods that historically have been the source of most food-borne illness. Illnesses caused by Category 4 products can be very serious. Preparation of these foods involves extensive food handling, multiple raw materials, several handling processes – and consequently multiple opportunities for contamination. Products in this category include: prepared frozen entrees and appetizers, fresh or frozen soups, fresh or frozen meat pies, fresh and frozen sausage, and ready to eat foods containing meat (beef, pork, goat or lamb) or poultry (chicken, turkey, or duck).
Category A: Non-Food Products
Products in this category have no potential to cause food-borne illness as they are not food items. Items in this category can include arts and crafts, or home or personal care products. Products in this category:
- Are produced by the vendor and,
- Are made using locally sourced ingredients/components or,
- Are related to food production, food storage, food prep, or are food-themed or,
- Are (non-food bearing) plants, or related to plant cultivation
Products in this category are currently allowed only to a very limited extent, and at the discretion of marketumbrella.org.
D) Inspection of Facilities
All vendors shall allow marketumbrella.org to inspect their production facilities at any time, with or without notice, so as to maintain the integrity of a producers’ market.
E) Right to Approve and Terminate
Market Umbrella reserves the right to approve all vendor applications. If a vendor is approved to participate in the markets, Market Umbrella retains the right to terminate the vendor for any reason. If a vendor is terminated the $50.00 annual fee will not be refunded.
F) Annual Renewal/Acceptance:
All vendors must be approved for participation into the market annually. Annual renewal is NOT guaranteed.
In order to be eligible for renewal, the vendor must complete all renewal paperwork, submit farm/ownership updates, and comply with site visits as deemed necessary by Market Umbrella. Failure to comply with any of these requirements means that a vendor is not eligible for renewal.
For new vendors, the vendor administrative fee is $25.00. It must be paid on or before the first market a new vendor attends. For returning vendors, the annual vendor administrative fee is $50.00. It must be paid by or on each vendor’s first market of the year.
III. General Rules and Guidelines
The Crescent City Farmers Market operates
- Uptown Tuesdays from 9am-1pm
Tulane University Square parking lot at 200 Broadway Street, New Orleans LA 70118
- Bywater Wednesdays from 3pm-7pm
Rusty Rainbow Bridge at Chartres and Piety, New Orleans LA 70117
- Ochsner Wednesdays from 3pm-7pm
Ochsner Rehabilitation Hospital at 2614 Jefferson Highway, Jefferson LA 70121
- Mid-City Thursdays from 3pm-7pm
American Can Company parking lot at 3700 Orleans Avenue, New Orleans LA 70119
- Bucktown Fridays from 3pm-7pm
Bucktown Harbor at 325 Metairie Hammond Highway, Metairie LA 70005
- Downtown Saturday from 8am-12pm
Parking lot at 750 Carondelet Street (at the corner of Julia and Carondelet), New Orleans LA 70130
- Rivertown Saturdays from 9am-1pm
LaSalle’s Landing (at the intersection of Williams Boulevard and Reverend Richard Wilson Drive, at the levee in historic Rivertown), Kenner LA 70062
The Crescent City Farmers Market has established rules and regulations that guide vendors in understanding what their responsibilities are as members of the market community. Understanding and complying with these guidelines creates a market that operates smoothly and efficiently so that all participants may benefit. By reading and acknowledging the terms of these rules and regulations the Vendors agree to the following rules and regulations:
A. Health regulations:
All vendors must follow all applicable municipal, state and federal laws regulating the safety of their products including but not limited to LA Cottage Food Law, the Food Safety Modernization Act (FSMA), Department of Health and Hospitals regulations, USDA/LDAF regulations, etc.
B. Hold Harmless Clause:
All authorized vendors participating in the Crescent City Farmers Market shall be individually and severally responsible to marketumbrella.org, the Crescent City Farmers Market, its board, officers, members, and volunteers for any loss, personal injury, deaths, and/or any other damage that may occur as a result of the vendors’ participation in the markets sponsored by Market Umbrella, or that of its representatives, agents, and employees. All vendors hereby agree to indemnify and save marketumbrella.org harmless from any loss, cost, damages, and other expenses, including attorneys’ fees, suffered or incurred by marketumbrella.org by reason of the vendors’ participation in the markets sponsored by Market Umbrella or that of its volunteers, agents and employees.
No insurance is provided to participants in the Crescent City Farmers Market. Each vendor must carry their own product and general liability insurance policy that contains at least $1,000,000 products and completed operations aggregate limit and includes a 30 day notice of cancellation. Market Umbrella should be listed as a named insured and appear on the policy as:
200 Broadway, Suite 107
New Orleans, LA 70118
All vendors are required to have vehicle liability insurance for any vehicle used for business at the market and must be prepared to present proof of insurance upon request.
All approved applicants who sell goods in the Crescent City Farmers Market are required to pay rent for the space that they use.
Day Rent - Rent paid for one market day. In order to secure a day stall, vendors must confirm attendance with market staff at least 24 hours in advance. Day stall rents are collected prior to the end of market on that day.
Month Rent - When rent is paid for 3 or more market days at a time. Month rent is scheduled in advance and must be paid prior to your first market day of the month.
Rent forms may be obtained at the welcome booth or from the market staff.
E. Space Assignment:
Market Umbrella will assign spaces on or before market day. It is the sole discretion of Market Umbrella to determine the spaces and where the vendors are placed.
F. Vendor Displays:
Vendors can display produce on tables facing the public or on a back bar or truck bed (if needed), but not on the ground. Prices must be clearly displayed for all products at all times. Flame retardant canopies and umbrellas are allowed, but must be properly weighted or otherwise anchored. Market staff reserves the right to ask that a tent or umbrella be taken down for safety reasons.
G. Time for Set-up:
The set up of the market begins according to the following schedule:
- Tuesdays, Uptown: Between 7am-8am, vendors are allowed to drive into the space. From 8am-9am, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 9am.
- Wednesdays, Bywater: As an offload only market, between 1-3pm, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 3pm.
- Wednesdays, Ochsner: Between 1-2pm, vendors are allowed to drive into the space to drop off product and equipment. From 2-3pm vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 3pm.
- Thursdays, Mid-City: Between 1-2pm, vendors are allowed to drive into the space. From 2-3pm, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 3pm.
- Fridays, Bucktown: Between 1-2pm, vendors are allowed to drive into the space. From 2-3pm, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 3pm.
- Saturdays, Downtown: Between 6-7am, vendors are allowed to drive into the space. From 7-8am, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 8am.
- Saturdays, Rivertown: Between 7-8am, vendors are allowed to drive into the space to drop off product and equipment. From 8-9am, vendors are allowed to walk product and equipment into the space. All vendors are required to be in their assigned space and ready to sell by 9am.
H. Selling Times:
- No selling to the general public shall begin before the opening bell
- Selling shall cease at the closing bell
- Vendors may sell to other market vendors, wholesale customers, and marketumbrella.org staff before and after the bell.
I. Clean Up:
Trash service is not provided by marketumbrella.org. All vendors shall clean up their areas at the end of each market. All vendors shall load up their vehicles and shall be clear of the parking lot within 30 minutes of the closing bell. Vendors shall be responsible for the cleanliness of their selling areas. All vendors agree to bring a broom and trash receptacle and keep the market area free of any debris generated by the market activity. Vendors shall not use public trash receptacles for disposal of produce boxes and unsold produce. Disposal of market product or excessive trash by vendors in public cans is a market infraction and is grounds for removal from the market.
J. Sales Taxes and Permits:
Each vendor is responsible for collecting and reporting his/her own sales taxes, where applicable according to all federal, state and local guidelines. Some farmers and fishers may be exempt from collecting local sales tax. Seafood vendors are required to have (and display) a current commercial fishermen license at the market at all times.
All tents are required to be flame retardant. Vendors must retain a copy of the fire certificate at their stall and furnish it upon request.
Additional permitting information based on vendor’s parish of origin, business location, product, and certain other selling circumstances may be required. All vendors are required to adhere to all local, state and federal regulations that apply to the production and sale of their products at the Crescent City Farmers Market. Market Umbrella will not be responsible for the payment and/or reporting of any vendors’ taxes. Market Umbrella is not responsible for obtaining or maintaining the appropriate licenses or permits needed by the vendors. Market Umbrella is not responsible for advising their vendors regarding any local, state, or federal regulation or law.
Monthly anonymous surveys will be distributed to all vendors the second week of every month. Paper surveys will be distributed at market, and electronic ones by email. Vendors are required to report one week’s worth of total sales by market day including all payment types, an assessment of foot traffic for each market day that week, and other metrics that help marketumbrella.org assess the health of our markets, as well as provide quantitative data regarding the market required in many grant applications. Surveys should be completed online or returned to market staff the week after they are distributed.
- No firearms
- No alcoholic beverage consumption on site or intoxication at market
- No illegal drug use at market and vendors shall not be under the influence of illegal drugs at market
- No pets with the exception of service animals
- No posted political messages or political radio stations
IV. Elected Vendor Representatives:
Elected vendor representatives are nominated by and voted for by market vendors every 2 years. These vendor representatives attend Market Umbrella’s Community Advisory Team (CAT) bi-monthly meeting and convene as needed to advise market staff on vendor applications, vendor and shopper relations, market programs and market operations. Vendor representatives also help market staff disseminate information to vendors, and are a first point of contact for other vendors who wish to relay questions, concerns or other information to the market.
V. Complaints and Violations:
Any complaint against any vendor regarding the origination of their produce or goods, or any other matter, must be directed to Market Umbrella in writing. Verbal speculation alone is not grounds for investigation. Resolving matters of this nature is the sole responsibility of marketumbrella.org and its advisory bodies.
Any complaint against any vendor regarding discrimination, harassment, or inappropriate conduct as defined in the “Vendor Code of Conduct” should be directed to Market Umbrella in writing. Resolving matters of this nature is the sole responsibility of marketumbrella.org and its advisory bodies.
It is within the sole discretion of Market Umbrella to determine if a vendor has violated any provision that undermines the smooth operations of the market. Such violations may include, but are not limited to:
- Arriving late: Vendors must be at their table prepared to sell at the opening bell, so as to prevent disruptive carrying of products across the market.
- No Call/No Show: Defined as not notifying the market staff (at least 24 hours prior to market) that the vendor will not coming to market. The market allows for uncontrollable circumstances (i.e., closed/impassable roadways, equipment failure, weather, etc.). In those cases, the market should be reached at (504) 495-1459.
- Selling before the opening bell or after the closing bell.
- Leaving before the closing bell.
- Failing to pay rent. Vendors cannot return to the market until payment is made.
- Selling product not produced or harvested by the vendor.
- Not participating in required token system and programs.
- Harassment, sexual harassment, or discrimination.
- Violation of required safety or health rules
- Disposal of product by vendors into public trash receptacles
- Inappropriate conduct or behavior as defined by the “Vendor Code of Conduct.”
Market Umbrella may expel a vendor at any time. This is particularly true if there is a violation of any guideline or eligibility requirement. If a vendor cannot operate as a member of the market community in good faith, then they will be asked to leave. If violations take place, Market Umbrella may take any action it deems necessary to preserve the integrity of the market, including vendor suspension, permanent vendor expulsion, or, in extreme cases, legal action. Market Umbrella has the sole right to expel a vendor at any time.
A. Rent Schedule:
Rent from each approved vendor is reserved on a monthly basis and due to the market staff prior to the first market day of the month (in order to get the discounted rate). All reservations received after your first market day of the month fall into the day-stall rate and process. The market needs a stable group of vendors to sell each and every market day. As a result, we have devised two ways to schedule rent. The market’s rent system is meant to reward vendors who make a greater time commitment to the market’s shoppers.
Attendance can be scheduled in the following two ways:
- Reserve a market stall a month at a time via a monthly rent form. Most vendors pay rent in the market’s wooden tokens but you may also use cash, check and/or credit card. For these advance reservations, payment must be in the hands of the market staff prior to your first market day of that month. The discounted rate for three or more advance stall reservations is $25.00/day for each stall at all markets. No refunds will be given for no-shows who have prepaid for market days.
- Reserve a day-stall: Those vendors that cannot commit to a month in advance will pay day rent at the higher rate of $30/day per stall. Contact the market staff at least 24 hours in advance via telephone or email to request a day stall. If slots are available you will be invited to attend your specified market day. Prior to the end of the market day, you will be required to submit a day stall form and your payment to the market staff.
B. Cancellation Policy:
Vendors who consistently fail to show up for reserved/paid market stalls, will be asked to reconsider whether the market works for them. Vendors who do not attend market for 30 days will no longer be considered a vendor of Market Umbrella. In this situation, the former vendor must reapply to become a market vendor, as we cannot keep spaces open, unused while prospective vendors seek entry. This does not apply to vendors who sell a seasonal product available only part of the year. Exceptions may also be made in the case of crop/product loss sustained from extreme weather events and resulting inability to attend market. All sales are final.
C. Token System:
The Crescent City Farmers Market uses a wooden token system to facilitate electronic transactions and generate more wealth for our vendors. All vendors are required to accept all wooden tokens for eligible products at the Crescent City Farmers Market as a condition of participation in the market – no exceptions. Vendors are also required to participate in all programs operated by marketumbrella.org. Tokens will be collected at least twice monthly and reimbursements will be sent by check to each vendor by marketumbrella.org. Vendors can also sign up for ACH or automatic deposit of reimbursement checks. Currencies accepted at the welcome tent and converted into wooden tokens include credit, debit, electronic benefits transfer (EBT) for SNAP (formerly known as food stamps) benefits, and incentive benefits; however, vendors can also accept cash, check or credit cards at their individual stalls. Training on tokens, FMNP, market programs and other token rules and regulations occurs at orientation and must be reviewed and accepted annually.
D. Supplemental Nutrition Assistance Program (SNAP)/Farmers Market Nutrition Program (FMNP):
The United States Department of Agriculture (USDA) manages several programs that benefit local farmers including SNAP and FMNP for seniors and recipients of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The Crescent City Farmers Market works to facilitate these programs for the benefit of vendors, shoppers and the larger market community. Vendors are required to accept SNAP/EBT tokens for eligible products. No cash change may be given for SNAP/EBT tokens or FMNP coupons. Other restrictions apply for these federally funded programs. More information is provided during vendor orientation and annual renewals. In order to accept FMNP vouchers a vendor must apply and be approved for eligibility by the Louisiana Department of Agriculture and Forestry.
E. W-9 Form:
Due to tax liability of marketumbrella.org for managing the wooden token system, W-9 forms will be required from each vendor to verify tax-identification numbers or social security numbers where applicable. This information is confidential and is used for token reimbursements and 1099 income reporting according to federal laws where applicable.
F. Taxes and Permits:
Each vendor is responsible for collecting and reporting their own income and sales taxes, where applicable, according to all federal, state and local guidelines. Check with your tax advisor to verify eligibility of any tax exemptions.
All tents, umbrellas and canopies are required to be flame retardant and all vendors must retain a copy of the fire certificate at their stall and furnish it upon request if from a manufacturer other than E-Z up. Additional permitting information based on vendor’s parish of origin, business location, product, and certain other selling circumstances may be required.
VI. Right to Terminate:
Market Umbrella retains the right to terminate any vendor, with or without cause, for any reason. The application fee is non-refundable. Any paid rent that will not be used will be refunded to the vendor.
Each vendor is responsible for re-submitting vendor agreement paperwork each year for renewal. If a vendor fails to comply with the renewal process, submit the $50.00 vendor administrative fee, and/or complete reviewing and signing all forms will result in the vendor’s inability to participate in the Crescent City Farmers Market.
A renewing vendor is not guaranteed its position as a vendor at the Crescent City Farmers Market.
marketumbrella.org reserves the right to revise the Crescent City Farmers Market rules and regulations at any time they deem appropriate. These rules are hereby adopted and valid as of December 2, 2019.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.