Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Cat and Joost started JuiceSee in 2020, when healthy food accessibility was declining due to the uncertainty of the pandemic. They believe in the medicinal qualities of raw fruits and vegetables as vital support for the healing process and their daily health and wellness. In their humble beginnings, they felt a sense of purpose in serving their community by making fresh juices and smoothies to order on their friend's porch in the Bywater neighborhood. They were able to build their own juice and smoothie truck to bring their products to festivals and markets. “This business has been such a wild and incredible ride for our family, and we are so excited to see where it takes us next!”
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts 70+ local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.